Market Me Now!

How Australians Connect with Others and Businesses under COVID-19

emanuelfreer — Wed, 20 May 2020 13:30:15 +0000

Facebook has released a very insightful infographic on how we are interacting with one another and businesses in the face of this coronavirus pandemic. This is a valuable breakdown for those of you that want to survive and even better, thrive through this period.

If you would like to talk about how your business should be adapting to current circumstances, feel free to get in touch!

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Market Me Now Privacy Policy

emanuelfreer — Mon, 18 May 2020 11:41:24 +0000

Web Site Terms and Conditions of Use

1. Terms

By accessing this web site, you are agreeing to be bound by these web site Terms and Conditions of Use, applicable laws and regulations and their compliance. If you disagree with any of the stated terms and conditions, you are prohibited from using or accessing this site. The materials contained in this site are secured by relevant copyright and trade mark law.

2. Use License

Permission is allowed to temporarily download one duplicate of the materials (data or programming) on Market Me Now’s site for individual and non-business use only. This is the just a permit of license and not an exchange of title, and under this permit you may not:
1. modify or copy the materials;
2. use the materials for any commercial use , or for any public presentation (business or non-business);
3. attempt to decompile or rebuild any product or material contained on Market Me Now’s site;
4. remove any copyright or other restrictive documentations from the materials; or
5. transfer the materials to someone else or even “mirror” the materials on other server.
This permit might consequently be terminated if you disregard any of these confinements and may be ended by Market Me Now whenever deemed. After permit termination or when your viewing permit is terminated, you must destroy any downloaded materials in your ownership whether in electronic or printed form.

3. Disclaimer

The materials on Market Me Now’s site are given “as is”. Market Me Now makes no guarantees, communicated or suggested, and thus renounces and nullifies every single other warranties, including without impediment, inferred guarantees or states of merchantability, fitness for a specific reason, or non-encroachment of licensed property or other infringement of rights. Further, Market Me Now does not warrant or make any representations concerning the precision, likely results, or unwavering quality of the utilization of the materials on its Internet site or generally identifying with such materials or on any destinations connected to this website.

4. Constraints

In no occasion should Market Me Now or its suppliers subject for any harms (counting, without constraint, harms for loss of information or benefit, or because of business interference,) emerging out of the utilization or powerlessness to utilize the materials on Market Me Now’s Internet webpage, regardless of the possibility that Market Me Now or a Market Me Now approved agent has been told orally or in written of the likelihood of such harm. Since a few purviews don’t permit constraints on inferred guarantees, or impediments of obligation for weighty or coincidental harms, these confinements may not make a difference to you.

5. Amendments and Errata

The materials showing up on Market Me Now’s site could incorporate typographical, or photographic mistakes. Market Me Now does not warrant that any of the materials on its site are exact, finished, or current. Market Me Now may roll out improvements to the materials contained on its site whenever without notification. Market Me Now does not, then again, make any dedication to update the materials.

6. Links

Market Me Now has not checked on the majority of the websites or links connected to its website and is not in charge of the substance of any such connected webpage. The incorporation of any connection does not infer support by Market Me Now of the site. Utilization of any such connected site is at the user’s own risk.

7. Site Terms of Use Modifications

Market Me Now may update these terms of utilization for its website whenever without notification. By utilizing this site you are consenting to be bound by the then current form of these Terms and Conditions of Use.

8. Governing Law

Any case identifying with Market Me Now’s site should be administered by the laws of the country of Australia Market Me Now State without respect to its contention of law provisions.

General Terms and Conditions applicable to Use of a Web Site.

Privacy Policy

Your privacy is critical to us. Likewise, we have built up this Policy with the end goal you should see how we gather, utilize, impart and reveal and make utilization of individual data. The following blueprints our privacy policy.

Before or at the time of collecting personal information, we will identify the purposes for which information is being collected.
We will gather and utilization of individual data singularly with the target of satisfying those reasons indicated by us and for other good purposes, unless we get the assent of the individual concerned or as required by law.
We will just hold individual data the length of essential for the satisfaction of those reasons.
We will gather individual data by legal and reasonable means and, where fitting, with the information or assent of the individual concerned.
Personal information ought to be important to the reasons for which it is to be utilized, and, to the degree essential for those reasons, ought to be exact, finished, and updated.
We will protect individual data by security shields against misfortune or burglary, and also unapproved access, divulgence, duplicating, use or alteration.
We will promptly provide customers with access to our policies and procedures for the administration of individual data.

We are focused on leading our business as per these standards with a specific end goal to guarantee that the privacy of individual data is secure and maintained.

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Recession Proof Marketing for Small Businesses

emanuelfreer — Mon, 27 Apr 2020 06:21:10 +0000

A recession was overdue

There is an opinion that a recession in the world economy was long overdue. That economies are cyclical and following a number of years of growth, there was a recession waiting in the wings to snap businesses out of their complacency; driving transformation in both businesses and the economy.

Recessions mean transformation

Recessions can mean transformational change, and unfortunately irrelevance for some business. However, smart businesses pounce on valuable opportunities to reposition themselves and capitalise on a changing market.

So, how do you as a small business take advantage of transformational opportunities in a recession?

Marketing is critical

As a small business, your key weapon for success is your marketing. For many small businesses, a looming recession means that the axe is taken to the marketing budget first. However, this may be an impulse that can hurt in the long run.

Research following the 2008 Global Financial Crisis shows that while cutting your marketing budget protects your short term profits, your brand strength takes a hit and is less profitable when the recession lifts.

In a recession, where everyone is cutting budgets, maintaining your brand voice in the market can mean less noise and achieving far better results for your spend.

Reassess your marketing assets

How well are your marketing assets working for you? Reassessing assets such as your website can drive leads, underpin targeted initiatives in your marketing strategy and keep your business relevant.

Get the most from your assets by using them to educate, updating them to align with best practice, supporting audience and reach expansion (don’t panic, there’s more on this below) and underpinning value.

Focus on your unique value

Take the time to understand your unique value and drive this message to your customers.

Carry out some customer research and lifetime value analysis. Understand how customer behaviour has been impacted by the recession. Understand who your best value customers are.

Once you understand your customers, your marketing can focus on your core competencies as a business and how they meet the needs of your best customers. Retaining your most valuable customers and reinforcing your value to them is now even more critical than before. It’s about getting bang for buck and making the most of your marketing spend.

Look at your brand position

Ask yourself, do you need to reposition your brand to maximise your core competencies and drive your unique value to customers?

Take the time to carry out a brand audit, understanding where your brand stand in your competitive landscape? Do changes in the landscape provide opportunities for you? Should you shift your brand position to realise higher value?

Become a prospector in new audiences

If you are repositioning your brand, take time to consider new audiences. Leverage your unique value to become a prospector in new audience spaces. This could minimise your revenue loss and drive benefit from your unique value and brand position.

Expand your geographic boundaries

Look at your environment, in light of all of the potential actions above, should you also consider expanding your geographic boundaries? Are there other, untapped markets that have become available through the powers of the recession? How can you refocus your messages to capitalise on these?

Innovation

It’s said that necessity is the mother of invention; and this is no truer than in a recession. Look for opportunities to innovate, to change the way things are done, to act in non-traditional ways and use non-traditional approaches. Question why you do things the way you do and drive efficiency and relevance in your business.

Final word

Be prepared to be flexible and nimble and you will not only survive, you will thrive on the other side!

As a special offer to businesses during this challenging time, we are conducting FREE marketing reviews of your website to empower you to increase your income and sales conversions. Click here for more info. This is a service marketers usually charge money for and many businesses are willing to pay thousands for the insights. Take advantage while we are still offering it

Source: Research by Capital One, 2009 https://www.capitalone.com/credit-cards/assets/smallbusinessgrowthindex/

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